Branding is Identity
Branding is as simple as knowing who you are, what you represent, and what your purpose is. Branding is likewise as complicated as understanding who you are, what you embody, and what your goal is. Branding is your Identity.
Branding Allows You to be Different While Staying the Same
Branding is like an invisible string that connects every separate aspect of your business. It allows you to grow and morph, to use different designs, but still paradoxically remain the same. It creates a flow, a form, a template that makes your identity complete and cohesive. Instead of merely slapping your logo on everything and calling it “branded,” we look at the sets of values and elements contained in your logo. We look at your colors, fonts, lines, angles, corners, shapes, and styles. We look at your company and its purpose, it’s solicited clientele and growth potential. Sometimes, we recommend rebranding, which typically keeps the essence of your brand and moves it into a more modern concept. Rebranding to a more modern concept is very normal for and is simply an indication of how cool you are for being in business so long that design styles changed while you were making it rain!
